The Greatest Supplement of All!
Aug 20, 2023by Phil Kaplan
I sent out an email with the Subject: The Greatest Supplement of All.
If you received and opened the email, you immediately read my reveal.
Sunlight!
I anticipated a good number of subscribers greeting my revelation with disappointment and perhaps a bit of anger.
“He tricked us. We want a supplement.”
Just as people want for a drug that heals, they are victimized by supplement sellers making flawed promises, or worse yet, mixing deceptive marketing language with product fraud.
I know.
I’ve been connected to this industry in some way shape or form for over 30 years. Even within the last 5 years I've seen FTC penalize a number of companies for sneaking sildenafil (Viagra) into a "Male Performance" supplement and others for adding Testosterone to their "herbal muscle builders."
The fines were hefty, but the market is so vast "taking chances" is simply a part of doing business.
BORON THE MUSCLE BUILDER
I’ll always remember as a young bodybuilder reading ads in the fitness mags promising “Boron builds muscle.” Every ad included the words “research has proven.” Gym goers bought boron capsules, protein powders “now with Boron,” and formulas with “new advanced Boron compounds.” The promotions had a lifespan of roughly two years. It simply fizzled. For one very good reason. It didn’t “work.”
Years later I pulled up some of the ads, went to the “research” referred to. The research was conducted on post-menopausal women and follow-up studies demonstrated “no impact” upon athletes or healthy males.
CHROMIUM THE GREAT FAT BURNER?!?
In the early 1990’s, a similar scenario played out promoting chromium as a fat burner. Millions of people spent hundreds of millions of dollars believing “the miracle in a bottle” had shown up. It didn’t. It was a false representation of research and what I’d politely call creative marketing.
Here’s what works.
Resistance exercise, movement of oxygen, nature, healthful eating, a healthy mindset, mitigation of stress, and rest and recovery. Period.
Intellectually you know that, but marketing has become increasingly sophisticated and people have become increasingly vulnerable, so the fraud continues.
This is not my opinion. This is fact, and if you want to argue it, feel free. If you want to buy into whatever purports to be the newest testosterone enhancer, fat burner, or youth enhancer, I won’t stop you, and if the power of your belief facilitates a positive outcome, than it might have been a wise investment.
For those who seek truth, and want to ensure wise decisions, consider this peer-reviewed research article published this year in JAMA. That’s the Journal of the American Medical Association. Yes, the journal that conventional medicine holds up as the Gold Standard of truth.
Cohen PA, Avula B, Katragunta K, Travis JC, Khan I. Presence and Quantity of Botanical Ingredients With Purported Performance-Enhancing Properties in Sports Supplements. JAMA Netw Open. 2023;6(7):e2323879
The outcome of the study? 40% of the products evaluated DID NOT CONTAIN ANY TRACE OF THE PRIMARY LABEL INGREDIENT! And among those that did contain the labeled ingredients, some contained as allow as .02% of the label claim.
That isn’t to suggest there aren’t any supplements that have virtue. There are. I’ll post links to some articles that address some currently available supplements and their value (this is by no means a complete list).
Personally, I and my staff have come to rely upon the Thrive product, an ingenious delivery system (capsules, powder, and transdermal patch) for a blend of prebiotics, probiotics, enzymes, antioxidants, metabolic fat loss aids, and more). Email me at [email protected] and I’ll share some further insights on Thrive.
So, weighing out what I know to be the common needs of “most American adults” (resistance exercise, movement of oxygen, nature, healthful eating, a healthy mindset, mitigation of stress, and rest and recovery) I would invite anyone who has moved away from optimal health to schedule a consultation or come in for an Experience where you can get a true sense of why I refer to “sunlight” as the most valuable supplement of all.
ADDITIONAL INFO ON SUPPLEMENTS
I’ll provide a few bullet point facts you can consider when initiating your continued research, or we can discuss these points further if you opt for a Metabolic Reboot or a Consultation.
- Vitamin C, Elderberry, and Zinc in combination are reliable for Immune Support
- White Willow Bark (the herb from which aspirin is derived) is a natural anti-inflammatory and goes back to the days of Hippocrates as a remedy for pain
- Turmeric, Boswellia, and Piperine (from Black Pepper) are extraordinary natural anti-inflammatories and play a vital role in maintaining health for anyone living with a high stress load
- Clinoptilolite (fragments of Zeolite) have a phenomenal ability to detoxify cells
Here are some Articles I’ve written on Novel Supplements. You’ll find the info quite insightful and valuable:
