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The Athlete and Dieter Who Make Me Cry atkins diet diet fat loss hcg diet healing injury joint pain lose weight medical weight loss semaglutide stem cell zone diet

Are You a Brick Wall Archetype?

By Phil Kaplan

I’m about to describe two “Archetypes,” two identifiable types of people who share common traits, and I invite you to  consider whether you may be one of them, or for most of you, think of the people in your  life who need...

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Getting to Ozempic: Weight Loss Drugs Through Time amphetamins diabetes diabetes drug diet fen-phen medical weight loss mounjaro ozempic phen-fen rybelsus semaglutide wegovy weight loss drugs

by Phil Kaplan

In the late 1800s, women were encouraged to perform household duties and “pleasingly plump” was considered the ideal woman.  Curvy.  Buxom.  Healthy.

Portly men were associated with success and affluence.  America didn’t have an obesity problem...

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Ear Worm Marketing and Weight Loss Drugs diabetes diet glp1 glucagon-like peptide medical weight loss mounjaro ozempic semaglutide wegovy weight loss drug weight loss peptide

by Phil Kaplan

If there’s one thing the diabetes epidemic has done for us, it’s created a new medley of “songs in our heads.” 

Yep, whether we’re singing “Whoa whoa whoa Ozempic” (to the tune of the 70’s hit “It’s Magic”) or...

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